All the Good Things That Come Out of Customer Co-Creation
Coming up with solutions or content for your business is always known to be a one-way thing. Take, for example, as an author, you come up with something creative to write about while the reader will just be there to read what you have written being the consumers that they are. The job of a consultant is more or less the same. As expected, they will be creating some model for the consumption of their clients. Now, if you have issues that the model that they created can most definitely resolve, then you are going to hire them to work for you.
For a long time, this is the line that differs between creators and consumers. However, what if there is something more to it than just that? There is this so-called method that allows the line to be blurred between author and reader, creator and consumer, and buyer and seller. Ownership can be achieved when during the creation process, the buyer, consumer, or reader comes into action.
Doing something that is the result of your creativity instills a sense of pride. It is always expected that you want something that is the best for you when you are the one who is tasked to do it. The feeling of being rewarded is something that comes all too common when you have this sense of ownership. When you do customer co-creation in serving your clients, you do not just give them a hint of what ownership is like but also you get to instill in them an ownership mentality. You can win more clients if you do this in one way or another. Utilizing a reliable idea management software is one way to realize what customer co-creation means. You can get a better perspective when you think this way. You will proudly display your child’s artwork anywhere on your home such as your fridge but not that of your neighbor’s kid. And yet, when they do something that is an effort between both kids, there is no denying how much you as well as your neighbor would want them displayed on your home in more ways than one.
The ability to share context is something you can expect when you do customer co-creation. Your expertise, knowledge, and skills about something are different. So, if you will be sharing this context with another, you are allowing yourself to work as a team and come up with a diverse set of solutions that are more in-depth and capable of doing something more for you, more than what one person can do on average. There is always room for the best of the best solutions with diversity.
By practicing customer co-creation, you are able to make content that is much stronger. Basically, when you combine two or more things that are different, you get to come up with a more creative solution.