You need to go for a packaging design that shall be interesting and impressive on your target market. You need it to draw them in with its boldness and attention seeking. You need to do so if they are to consider buying your products.
You need it to have images that speak of what you wish them to understand. Everything you have on the package needs to work in unison. That also plays a part in how attractive it comes across as.
You need to think of where the products shall be displayed. This dictates what kind of packaging you shall go for. The dimensions of a package affect how it shall be placed in a store, and which sections the package design shall focus the most on. You need it to have a strong base of support, and a strong body to hold the contents therein.
You need to keep the size of the package in mind. You need one that shall be adequate to fit your product in. Keeping the dimension within reason ensures the package shall not look out of place.
The package design should place the brand name and logo in the middle of it all. You want the association with the attractiveness of the package to be unmistakable. You need there also to be a section that gives more product info.
You need to be keen on what message the package delivers. What is written on it determines whether clients shall accept or reject what you have to offer. You need it to be catchier than what the competitors have to offer.
You then need a clean and concise package design. You need it not to be full of clutter, but to make efficient use of space. The choice of colors and font sizes matter here. They have to blend to the overall package.
The shape chosen for the package also matters. We now have more designs leaning towards custom package shape designs, not the normal rectangles and squares that were there before. This allows you to go for whatever shape best suits your message.
It is important to put yourself in the shoes of the client when you think of what you would find attractive then. Such a perspective shall enable you to get to a design that rhymes with them perfectly. Those meant for younger crowds need to be bold, colorful and with bright graphics. As their tastes change frequently, so should the designs you adopt.
You, therefore, need to contract the services of a packaging design company that understands the need to connect first with the clients. You need them to keep high regard for quality packaging over other qualities. They should also not lack design ideas when you meet them for discussions.